Departments:
With the development of the Internet economy，The importance of online marketing in production activities continues to increase，Internet Marketer、Omni-media operator has become a new profession registered with the Ministry of Human Resources and Social Security，A large number of new jobs。In order to comply with the "Internet +" new economic development trend，Cultivate college students’ online marketing skills，Fully demonstrate the achievements of innovation and 188bet casinoEntrepreneurship Education for college students。Our school has decided to organize and participate in the 2022 Liaoning Provincial College Student Internet Marketing Skills Competition，The relevant matters are now notified as follows:
1. Organizer
Sponsor: Liaoning Provincial Department of Education
Organizer: Dalian University of Science and Technology
On-campus sponsor: College Student Innovation and 188bet casinoEntrepreneurship Education Center
On-campus sponsor: Department of Economics
2. Participant objects and requirements
All current students in our school can participate。It is not allowed to form teams from across schools，3 to 5 people per team (including team leader)，No more than 2 instructors。There are no restrictions on the majors of participating members，Register as a team to participate，Individual registration is not accepted，Each participating student can only participate in one team，No additional additions are allowed after registration、Changing team members and instructors。
3. Competition content and requirements
1. Internet Marketing Planning Track
Carry out brand promotion targeting Liaoning’s local products and services、Brand Promotion、Open up online marketing channels、Design and promote online advertising、Use the Internet platform to design online marketing activity plans。Encourage participating teams to innovatively apply Internet platforms and tools to carry out online marketing planning，Like a micro movie、New media technologies such as short videos、New media tools，Provide enterprises with commercially valuable online marketing solutions。
Submission content:
Internet Marketing Plan: Internet Marketing Plan submitted in PDF format，Concise and concise expression、Strong logic、Beautiful 188bet mobile loginvisual presentation。Main contents include: Marketing environment analysis (industry analysis、Consumer Analysis)，Target market (market segmentation、Brand positioning)，Internet Marketing Strategy (Product、Price、Channel、Promotion)，Website construction and promotion、Financial analysis, etc.，The number of words in the plan should not be less than 6,000 words；
New media short video: participating teams focus on corporate products and brand image，Create an original live short video，To highlight characteristics and differentiation，Utilize new media、New technologies boost local economic development in Liaoning，Video length is 60-90 seconds。
2. Internet Marketing Data Analysis Track
Targeting local products and services in Liaoning，To enhance its brand influence、Famousness、Consumer loyalty、Satisfaction and thereby improving profitability are the main purposes，By distributing online questionnaires (such as Questionnaire Star)，Collect enough data，Analyze data and visualize it，Exploring the crux of the problem，Design targeted marketing strategies and predict results，Finally select the best marketing plan，To support business decisions。
Submission content:
Questionnaire and research report: Designed by Questionnaire Star、Distribute questionnaire，And write a professional 188bet online sports bettingresearch report。Requires sufficient number of valid questionnaires，Questionnaire Design Professional，Questions closely focus on the topic，The question is rigorous and without any ambiguity；Research reports require beautiful charts and graphs，Content refinement，The statement is smooth，Strong logic，The conclusion is reliable，The format meets the unified requirements。The main content may include: research background、Main purpose，Sample source、Data collection method and process，Result analysis，Data Visualization，Main conclusions，Coping strategies、Solution，Forecast or outlook, etc.，The word count of the report should be no less than 6000 words，The number of valid samples is not less than 200；
4. Competition time and registration method
1. Competition schedule
Registration stage: from now to July 20, 2022.
2. Registration method
Those who plan to participate in the 2022 Liaoning Provincial College Student Internet Marketing Skills Competition can fill out the registration form from now on，Stamp the official seal of the unit [Official Seal of the College Student Innovation and 188bet casinoEntrepreneurship Education Center (3rd floor corridor of the library)] and upload it to the Liaoning Province College Student Innovation and Entrepreneurship Management Sharing Platform (https://cxcy.upln.cn/）Register，188bet mobile loginDue to school plans，Please complete the stamping matter before July 1st。Works also need to be uploaded to the website。
Scanned PDF version of the registration form and works must be sent to 1556712003@qq.com
5. Award setting
The competition sets first prize, second prize, third prize and excellence prize.
6. Contact information
School contact teacher: Teacher Zhang Wenting
Contact number: 13390113386
Contact student on campus: Cao Changting
Contact number: 13591340898
Competition official QQ group: 332612464
College Student Innovation and 188bet casinoEntrepreneurship Education Center
June 24, 2022
